Tweet I love list posts, especially ones that can be bookmarked and revisited as a resource. The contents of this article are not in any way revolutionary. Given enough time this actually took much longer than I expectedyou could easily compile a similar list.
Share Content Marketing Tools: This list has been updated as of February 21, For more on choosing a Content Marketing Platform vendorcheck out our eBook.
Why am I Doing This? While many of these tools existed for years prior to the advent of content marketing—and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.
However, many of these tools are quite different from each other and serve vastly different purposes within content marketing. Write a review icontact of these attempts have arguably fallen short in one regard or another. Some have been limited in the amount of tools they covered, while others have been comprehensive but not grouped the tools together in an intuitive manner.
Many of the entries are resource sites and blogs such as the Content Rules Blog, or events such as Content Marketing World While such resources can be helpful for marketers, they are not strictly tools.
The list also makes no attempt to organize and group tools together. In April ofRebecca Lieb of Altimeter started a list of 15 content marketing vendors.
We were flattered to have Curata included in the initial list. Also in April ofU. While this is perhaps the best map of the content marketing vendor set I have seen, it is lacking in the number of vendors and categories covered.
For every tool you see in the map, there is a long tail of many other tools that are similar or perform parts of functions of the tool included in this graphic.
There are many content marketing tools that fall into multiple categories, but I have placed them in the category that best represents them. For example, Marketing AI measures analytics for your content, then helps you better optimize your content.
In this case, I placed them in the Analytics group. I am sure there are entire categories missing here. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more.
Woopra helps brands tracks visitors across multiple devices and build comprehensive timelines for every user.
Offers person-centric data in real time, and ties anonymous activity to known activity once a visitor becomes a customer. Google Analytics — Customize reports, measure the impact of social media and mobile on website traffic, measure conversion rates, and more.
Docalytics — Cloud-based platform that allows departments across a company to view documents, review analytics, and track leads. Empowers publishers to track the performance of authors or topics, capitalize on web trends, promote in-demand content, and tap into the potential of recommended topics.
Helps marketers circumvent coding their website in order to put tracking on different pages.Insurance Agent Resources: Current insurance promotions and leads for life, health, LTC, P and C, P&C annuities.
Social Media (Specifically, Twitter) Social networking and social media is a great way to share your content, gain followers, and in general, increase your presence online. iContact is an email marketing service that lets users create, send, and track email messages and newsletters.
The company also offers a lot of add-ons and integrations such as analytics, CMS, CRM, e-commerce, forms and survey, social media, and more. Aug 05, · Looks nice but I don't think anyone has purchased it yet. The part that appears on the hand is the one I like the most.
But still, the prie puts me off a lot. iContact made its mark as a fun, but intense place to work, way back in , at its start.
Keep the lines of communication open with teammates, and let's aim higher, and pick other professionals that also like to be passionate about their careers, and our products/5(49).
When you think of leaders in the computing industry, your first thoughts probably turn to companies like Apple, Microsoft, and IBM.
But flash back a few decades, and the leaders of those companies all would’ve gladly bowed down to Digital Equipment Corporation, or DEC, who began paving the way for everyone starting in