Starbucks strategy map

The way the coffee is roasted ultimately determines how it will taste to the drinker. Coffee is generally either medium roasted, dark roasted, or burned. When coffee beans are dark roasted, they lose much of their subtle flavor but attain a deep richness that some enjoy, for example, in espresso. What remains is bitter and unpleasant.

Starbucks strategy map

We purchase and roast high-quality coffees that we sell, along with handcrafted coffee, tea and other beverages and a variety of high-quality food items, including snack offerings, through company-operated stores.

We also sell a variety of coffee and tea products and license our trademarks through other channels such as licensed stores, grocery and foodservice accounts. In addition to our flagship Starbucks Coffee brand, we sell goods and services under the following brands: Our objective is to maintain Starbucks standing as one of the most recognized and respected brands in the world.

To achieve this, we are continuing the disciplined expansion of our global store base, adding stores in both existing, developed markets such as the U. In addition, by leveraging the experience gained through our traditional store model, we continue to offer consumers new coffee and other products in a variety of forms, across new categories, diverse channels and alternative store formats.

We also believe our Starbucks Global Responsibility strategy, commitments related to ethically sourcing high-quality coffee, contributing positively to the communities we do business in and being an employer of choice are contributors to our objective. Our ability to vary the size and format of our stores allows us to locate them in or near a variety of settings, including downtown and suburban retail centers, office buildings, university campuses, and in select rural and off-highway locations.

We are continuing the expansion of our various store formats, including Drive Thru and express stores, to provide a greater degree of access and convenience for our customers.

Starbucks strategy map

Operating efficiency and strong growth leading to superior financial performance. The company had yet another great financial year. Starbucks financial report[1] Figure 2. Starbucks financial report[1] Figure 3.

Starbucks store count Source: What does this mean for the company? Despite its huge growth, growing the operating profit margin while also increasing its net profits means that Starbucks is managing its operations very efficiently.

Fast growing store network in China.

Mission Statement

Inthe company had only coffeehouses in China. Number of Starbucks locations in China The Starbucks Mission Statement reflects the values of corporate social responsibility. Learn about our contribution to communities like yours. Starbucks Strategic Group Map.

The Strategic Group Map as an Analytical Tool We are now in a position to return to a discussion of the strategic group map as an analytical tool.

The map is a very useful way to graphically display competition in an industry and to see how industry changes or how trends might affect it.

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It is a map of “strategy space,” . Starbucks Strategic Group Map. The Strategic Group Map as an Analytical Tool We are now in a position to return to a discussion of the strategic group map as an analytical tool. The map is a very useful way to graphically display competition in an industry and to see how industry changes or how trends might affect it.

It is a map of “strategy space,” instead of price and volume. Members get more Starbucks Rewards™ benefits. Learn how to earn Rewards, easily pay using your Starbucks® App or registered Card.

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Sep 19,  · In addition, Starbucks is opening up express stores which essentially function as walk-thrus in New York, Boston, and Seattle. This strategy is . As Starbucks products are available in different locations. one can say that the pricing strategy of Starbucks is a value based pricing.

as Starbucks pays a fair price to the coffee bean farmers. Thus/5(3).

How to use a brand strategy roadmap to guide your brand’s future success