Normative and informational influence

Description When we do not know how to behave, we copy other people. They thus act as information sources for how to behave as we assume they know what they are doing.

Normative and informational influence

List the classes of products targeted by the specification. Identify the types of products that will implement the specification. If not already done above stepgroup the products into generic categories — these are the classes of products e. List the conformance designations or conformance concepts.

To help realize this, consider these questions. Does conformance mean something different for different classes of products? Is more than one type of conformance defined — e. Is conformance tied to the class of products and similarly named e.

Create a name for each way that conformance can be qualified — i. If the specification has options and extensibility, will these have an affect or be affected by the conformance designation? Draw a diagram to put it all together — sometimes it is easier to work from a picture.

Diagram the classes of products with associated conformance designations. Add in the subdivisions and any other variability e. Extract from this diagram and define the conformance model. Write the description into the specification.

Bonus - if the diagram helps to understand the model, include it. The specification defines six types of products that we could group in three classes of products content, specification, user agent. For each of them, the conformance section defines the requirements to fulfill Simple or Full conformance.

Some of these classes of products have various degrees of conformance Appendix G: Conformance Criteria [ SVG11 ]e.

Specify in the conformance clause how to distinguish normative from informative content. What does it mean? Normative content is the prescriptive part of the specification, whereas informative content is for informational purposes and assists in the understanding and use of the specification.

Content includes all sorts of different forms — not only descriptive prose, but also illustrations, examples, use cases, formulas and other formalisms. Conformance of implementations is defined by and measured against normative content.

Distinguishing normative content from that which is informative helps to make sure the reader can find the normative content, knows for sure that it is normative, and does not fail to notice a normative section. This good practice aims at the high level partitioning of information e.

Conformity / Majority Influence

Related What is mandatory? Techniques For each section in the specification: In the conformance clause, explain what the use and meaning if necessary of the words used to convey the normality and informality of the content.

See Try to avoid language that sounds normative in an informative section. It might lead the readers to wrong assumptions. The specification defines each word.Normative social influence is a type of social influence that leads to is defined in social psychology as " the influence of other people that leads us to conform in order to be liked and accepted by them." The power of normative social influence stems from the human identity as a social being, with a need for companionship and association.

The two types of social conformity are normative conformity and informational conformity.

Normative and informational influence

Normative conformity occurs because of the desire to be liked and accepted. Peer pressure is a classic.


Informational influence is a form of conformity which occurs when an individual turns to another in order to obtain information. Unlike normative conformity, informational social influence results from an individual thinking that someone else has more accurate information then they do.

Explain how both normative and informational social influence worked to convince Stanley Milgram's () participants to deliver powerful shocks to a hapless learner.

How did replications of the original study demonstrate the. Conformity is a type of social influence involving a change in belief or behavior in order to fit in with a group. Normative Conformity. Yielding to group pressure because a person wants to fit in with the group.

Observing others can provide this information. This is known as informational conformity. Non Conformity. Not everyone Author: Saul Mcleod. Conformity is the act of matching attitudes, beliefs, and behaviors to group norms. Norms are implicit, specific rules, shared by a group of individuals, that guide their interactions with others.

People often choose to conform to society rather than to pursue personal desires because it is often easier to follow the path others have made already, rather than creating a new one.

Informational Social Influence