October 8, A value proposition is the 1 thing that determines whether people will bother reading more about your product or hit the back button. When I reviewed a bunch of websitesthe conclusion was that missing or poor value proposition is one of the most common shortcomings.
Andrea Goulet Take a minute and think about one person who could really help boost your business. Maybe they have access to the money, contacts, or influence to take your business to the next level.
Close your eyes and see their face. Now, what would you say to them? You only have a few seconds of their attention. How would you get the light bulb to go off in their mind?
How would you convince them that you are worth working with, investing in, or talking about? In this moment, the difference between an "Ah-ha! Every potential customer goes through the same process. You need to convince them that you are interesting and that your product or service is worth exploring.
That "pitch" moment is where you would use your value proposition. So what is a value proposition then? A value proposition is simply a one sentence description of why your ideal customer should use your product or service.
It should say exactly what problem your product or service solves, list the benefits to the consumer, and place priority on your point of difference. It should pique interest and entice the potential buyer to want to know more.
Upon reading or hearing, your potential buyer should say "Ooh!
Try all of them or a few of them to see which template works best for your brand. The idea is to explain briefly why you exist, and then run it by a few people and see if it makes sense to them.
This is probably the most popular one. This template has helped thousands of brands communicate their relative value to their audiences and is used most frequently in Fortune firms. The template goes like this:Sep 04, · Developing a clear and compelling value proposition in many ways is the most important part of the market opportunity assessment process.
After all, how can you sell a product or service if you. Your personal branding statement serves as a catchline that informs others of your expertise. Learn how to write your own.
A value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to . Write a great value proposition by finding your documents in 3 clicks or less.
Clearly explain the value of your product or service; Explain why people should buy from you and not your competition; Good post Neil. We write value propositions constantly. They have been a great way to boost conversions.
A value proposition canvas is very similar to a business plan canvas: it’s a simple, visual framework for brainstorming your value proposition.
When filling out your value proposition canvas, you’ll want to answer some questions about your product and your customer. You already know that getting your value proposition right is critical to your business model.
You can have the best features, the most perfectly executed presentation, the most stunning price, but no one will ever know of it if they don’t get past your high-level value proposition.