Debbie Leven of The PR Coach offers a complete guide to writing press releases that get results Is your story newsworthy? Before you write and issue a press releaseask "Is there news value in this story? Too often businesses write press releases about topics that are not newsworthy.
Take it from those of us who know: An easy way to ruin your relationship with the news media is to send a bad press release.
If you deluge a news organization with unprofessional or uninteresting releases, your chances of ever getting favorable news coverage are zero-to-slim.
Department of Agriculture and DuPont. The trick, professionals say, is knowing how to format a good release, where to send it, and what information to include. Mind the Message One thing comes to the mind of any good journalist when they receive a press release: Why would I care?
The "news" in your news release has to be obvious, or else your notice will be on a fast route to the recycle bin. The first step is figuring out exactly what message you are trying to get across, and how it qualifies as news. That can be something saying how your new product is going to make life easier, or how it relates to a news event.
Your headline should be an attention-grabber, so reporters can see right away how the announcement affects their audience. The Internet is chock-loaded with examples and models you can use. More than likely, someone has already composed a press release on the same topic that you can use for inspiration.
PR professionals recommend checking out press release distribution services such as PRWeb and PR Newswire to find a model on which to base your release. Searching Google for announcements related to your business — promotions, new product launches, new branch openings, etc. Mastering the Structure Experts say press releases should be no longer than one page.
Every press release has a basic structure: Put the words "For immediate release" at the very top of the page. The headline — the key to grabbing attention — should be centered on the page, and usually written in bold or capital letters.
Under that, put a subhead, often in italics, that elaborates on the headline. Black and others say you should assume no one is going to read beyond the first paragraph, which makes it the most important. Many releases also take up a journalistic style, beginning with a dateline, or the city and state the news is coming from.
But the main story has to get across in the first paragraph. Reporters often stick to a structure known as the inverted pyramid, which means the most significant parts or the story should be at the top, with everything getting less important as you go farther down the page.
This ensures that even someone who just reads the top of the release will get the most important information, and makes it easier to cut text from the bottom for space. Experts recommend that your release should also include at least one quote in the body. Use a quote that provides some insight instead.
While blogs and very small publications will often use information directly from a release, and re-use quotes you include in the release in their story, major publications most often will not.Free press is always out there so learn how to write a press release today.
you are merely presenting the information and showing why it is relevant to that publication in hopes that they will. Nov 10, · You might even want to rewrite the press release to fit their beat. If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release.
A book press release is an important part of your book marketing effort, you know it, I know it, the guy next door knows it. With the right mindset and an understanding of industry conventions, you can write a magnetic press release that is too good to pass up.
If you're going to write a press release it's essential you use proper punctuation throughout. Journalists are time and resource poor these days, so make their job as easy and as hassle-free as.
If you're looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be? If you want your event to shine and be well-attended by your target audience, you want to create a buzz by sending out a press release.
But, with so many people on information overload via social media, texts, and emails, how do you generate excitement?